BUJ architects and Uri Blumenthal architects designed the Park Plaza Westminster Bridge London, completed in 2010. The South Bank hotel has 1,200m2 of space, with a spacious ballroom, 31 meeting rooms, bars and restaurants, and lounges. It has a total 1,019 rooms. The LED grid pattern at the entrance continues at the ground floor lobby, with two large LED walls on either side of the staircase. The check-in desk glows orange with red glowing patterns behind it. This emhapsis on swanky lighting fills the hotel.
Natural light takes on a similarly synthetic nature as it is filtered through different colored shades of glass. These devices portrude from the curved exterior and suggest that the hotel's mission of synthetic comfort extends to the entire city. Just minutes from key downtown locations, it suggests a modern change to the nation.
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