Fashion Ads

Nastia Liukin is not you average model. But then again advertising campaigns are hardly a models-only territoire.

A golden medal in the Beijing Olympics 2008 seems to have imposed Nastia in the world’s eyes. Bound to think of her as in terms of excellence, I’m looking at her new contract – the Spring Summer 2009 Ad Campaign for Max Azria and summarize it as wonderful. Could just as well be a fashion magazine spread, Max Azria’s SS 09 ad campaign with Nastia Liukin is set for gold! Couldn’t there be more of these campaigns were the model actually presents the clothes and not the other way around?

Fashion Ads
Fashion Ads
Fashion Ads
Fashion Ads
With a luxe boho fall collection, the Woodstock/'bohemian nomad life' references were pretty predictable for the Gucci fall 08 ad campaign. The photos were done by notorious duo Inez van Lamsweerde and Vinoodh Matadin, in a beautiful location (Majorca) featuring blonde beauties: Lily Donaldson, Abbey Lee Kershaw, Eniko Mihalik.

The story is quite simple: the girls dance around being all glam-chic-flower-power, showcasing this season must-haves over the knee boots, fringe bags, folksy prints; while the boys walk around all dressed-up. Nice!
Fashion Ads
Fashion Ads
Fashion AdsTanya D. is the newest girl in the Michael Kors ads, and there’s something misaligned about the whole thing.
It’s not that Tanya D. isn’t shockingly gorgeous, supremely lovely, and worth rooting for – she is.
It’s not that Michael Kors didn’t deliver a strong collection last season – it was well-rounded, easy, cool, and very exciting to watch on the runway.
The problem is the fusion that happens when a brand known for dressing the modern American woman dresses a young girl instead.
Tanya is barely sixteen, and she looks it in this campaign. And it doesn’t matter how gorgeous she is – when the modern American career woman is told that her new ideal is a 10th grader… we just have to wonder.
Cute dress, though.