Fashion in The 70s

When people think of the 70’s there are certain things that pop into their minds, things like disco, glam rock, trouser suits, bell bottoms and platform shoes. These simple trends are quite memorable and even those who were not interested in the fashion topic managed to fit in the overall style imposed by this era. Unlike other famous fashion decades, the 70s are remembered as a complete revolution, which important changes in all of the domains which are mildly related to fashion.

Talking about platform shoes for a bit, when the 70’s started the shoes had quite a slim sole which gradually moved from a quarter of an inch to four inches at the peak of their popularity. At that height the soles were usually hollowed out somewhat in order to make them weigh less.

By the mid seventies most people wouldn’t think twice about wearing two inch deep platform shoes, but they did pose a sort of a thread and many ankles got twisted thanks to them. Also as the 70’s progressed the running shoe started to gain in popularity and it would very soon overthrow the platform as a fashion trend.

Fashion in The 70s
Fashion in The 70s
Fashion in The 70sBy the mid seventies most people wouldn’t think twice about wearing two inch deep platform shoes, but they did pose a sort of a thread and many ankles got twisted thanks to them. Also as the 70’s progressed the running shoe started to gain in popularity and it would very soon overthrow the platform as a fashion trend.
Disco is probably more than everything the first thing that comes into the minds of people when they think of the 70’s; the disco scene was indeed huge and the many disco dance clubs spawned a certain type of clothing called disco wear which basically was about stretch clothes and light reflecting fabrics that would shine under disco lighting.
Fashion in The 70s
Fashion in The 70s
Fashion in The 70s
Fashion in The 70sDisco music introduced a sort of dress code and a door screening policy, people needed to be dressed a certain way in order to enter clubs. The sort of clothes one would wear for the club would never work as day wear, but under the atmosphere of strobe lightning, spotlights and mirror balls things like satin jackets that reflected the light and shiny medallions were the required “uniform”. The definite example of the disco fashion has to be John Travolta’s character in “Saturday Night Fever”.

The 70’s was the decade when women truly started choosing who they wanted to be and what they wanted to wear. If they wanted to wear a mini skirt today and a midi skirt tomorrow then that’s what they did. When it came to evening attire during the 70’s, one popular choice was an old-style granny dress. Another popular style for evening wear was the halter neck dress whether it was maxi or above knee. When they went at the disco, girls wore hot pants for a while as a response to the exploitative nature of the mini skirt. Despite this the mini skirt continued to be popular during the 70’s and has continued to have a presence ever since.